"Engaging images accompany information about Lego. The combination of high-interest subject matter and narrative text is intended for students in grades 3 through 7"--

"The LEGO toy company was founded in 1934 by a Danish carpenter who loved making wooden pull toys. From its humble beginnings, the company has lived up to its name--which comes from the Danish phrase meaning to always "play well"--encouraging children to use their imagination and build whatever they can dream up. In this book, author Jim O'Connor describes how a simple concept--small plastic bricks that snap together--morphed into a cultural phenomenon"--...

A visual chronicle of key moments in LEGO history includes coverage of spotlight developments, main toy systems, the LEGOLAND theme parks, and LEGO's diversification into the visual arts.

"The ultimate visual history, packed with fantastic photographs and profiles of more than 2,000 minifigures and other LEGO characters, ... facts and statistics about villains and heroes, ... and much, much more."--P. [4] of cover.

"Celebrate everything awesome about the LEGO Group in this deluxe search-and-find book. Spot the first toys created by the world-famous company. Then see if you can find your favorite minifigures and sets! Nearly 90 years of LEGO toys, from the earliest build to LEGO NINJAGO, LEGO Friends, and beyond, are packed inside -- along with plenty of surprises for superfans. Discover an adveture like no other in this illustrated history of the LEGO Group."...

Can you believe that a wooden duck was one of the LEGO Group's first toys? Or that 68,000 LEGO pieces are created every minute? Did you know that the evil Overlord is the only NINJAGO® Minifigure to wear a skirt? Or that you'll find a LEGO croissant piece inside 44 LEGO sets? This book is crammed full of fun and fascinating trivia for LEGO fans of every age. From minuscule Minifigure mugs to the largest LEGOLAND® model, it covers all the places,...