The Little Red Book of PR Wisdom: Your Essential Guide to Understanding the Media ... and How to Use It
(eBook)

Grouping Information

Book Cover Information

Hoopla Extract Information

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    [year] => 2012
    [artist] => Brian Johnson
    [fiction] => 
    [coverImageUrl] => https://cover.hoopladigital.com/vsa_9781925952131_270.jpeg
    [titleId] => 12384809
    [isbn] => 9781925952131
    [abridged] => 
    [language] => ENGLISH
    [profanity] => 
    [title] => The Little Red Book of PR Wisdom
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    [pages] => 147
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                    [name] => Brian Johnson
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            [0] => Business & Economics
            [1] => Public Relations
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    [price] => 0.39
    [id] => 12384809
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    [synopsis] => What you have in your hands is a key. Your key to the world of the most cost-effective public profile possible.
A user-friendly blend of the how to and wherefore of PR. Of practical instruction and philosophy, forged in the real world. And a fun read at that!
Understanding the media, and how to engage with it, is a distinct competitive advantage. Done right, it can change your future for the better.
This book is your toolkit to making it happen.
At a time when the media is morphing by the day, 'The Little Red Book of PR Wisdom' is a touchstone for PR professionals, students and novices alike.
It is a reminder that universal truths still apply, regardless of the form of information delivery.
    [url] => https://www.hoopladigital.com/title/12384809
    [pa] => 
    [subtitle] => Your Essential Guide to Understanding the Media ... and How to Use It
    [publisher] => BookBaby
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